There are an increasing number of non-profit organizations using Twitter For Charity by establishing a presence on Twitter to make communications easier with other non-profits and potential donors. For organizations and businesses, Twitter provides a convenient way to reach a targeted and wider audience in a way that would otherwise not be possible with a brick and mortar establishment on the street.

Non-profits are flocking to Twitter because it represents a cost effective way to raise money for non-profit causes. By using Twitter For Charity, non-profit organizations can take advantage of some of the tools that are currently used for fund-raising. One of the best known tools out there is Twollars.

Using Twollars on Twitter for Charity

Twollars is a Twitter-based currency that was recently released during the early months of 2009. Unlike regular currency, Twollars does not contain any value behind them and if you want to donate Twollars to a charity of your choice you simply create a tweet that says something like 5Twollars@usaafrica to fund relief for Africa. Although you have not actually given any currency with value, what you are saying is that you think the charity is worthwhile and others should donate as well.

How Twollars Works

Any Twitter user that wants to use Twollars receives a starting balance of 50 Twollars. When a Twitter user uses Twollars to donate to charity, the number of Twollars that are donated are matched by hard currency that is donated by a business once the Twollar balance threshold is reached.

Every time a user sends Twollars to a charity the server that operates Twollars searches the Twitter network for tweets and text that match the description. The server will then download all of the tweets that it has located and then tallies a balance. The balance is based on the tweets the user has given and received that are related to the description.

This is a format that has been created to prevent fraud with Twollars because the user’s transaction history is completely visible by others. Furthermore, there exists a program where every Twitter users starts off with 50 Twollars, and this program is called “scarcity”. The rule regarding Twollars is that Twitter users can give Twollars to other users but they cannot convert them into cash unless they are a non-profit organization. This also prevents Twitter users from tweeting hundred of thousands of Twollars. As you can see, Twitter For Charity is well organized so that it serves its purpose which is giving to charity.

Other Ways to Obtain Twollars

There are alternative methods of acquiring Twollars by logging onto websites that give away Twollars as an incentive for their visitors. Twollars are also available for purchase from non-profit organization. Twollars does not charge for any of the transactions and the Twollars that are donated are deposited into the PayPal account of the selected non-profit organization.

Users predict that Twollars represents next generation currency for the micropayments economy and non-profit organizations that are using Twitter For Charity will benefit from the concept as well.

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Martin Sejas is the author and main writer of Twitter Tips Central, a blog dedicated to providing the latest and best Twitter tips to improve user productivity and efficiency on Twitter.
http://www.twittertipscentral.com/

Twitter SEO Tips

Internet marketers and Web specialists predict that the search engines will eventually offer real-time search capabilities, so now is the time to think about getting on board with a few great Twitter SEO Tips to position your tweets for next generation searches.

Companies are already beginning to optimize their Twitter profiles to start building quality links that will rank high with the search engines however; the concept is relatively new to most Twitter users who are using Twitter to help their online business gain visibility. If you are interested in getting on board, here are a few Twitter SEO Tips to help you get started.

Create a Twitter username that reflects your business instead of using a nickname that does not really describe what you are all about. The username you choose must have 2 things: it must be easy to remember and must include a relevant keyword.

Your account name should also reflect what your business is all about. It is a good idea to create an account name that is different from your username to make optimum use of keywords and further promote your business.

Optimizing your profile with keywords that are related to your field of business is one of the most common Twitter SEO Tips. This includes the meta description that tells people about your expertise and your business. Use this description line in the best way possible because it is frequently indexed by the search engines and others can see it.

Given that many predict that search engines such as Google will make tweets available in real-time, this means that you should be using keywords related to your area of expertise and industry in your message. Make sure you do this strategically and do not overstuff the message with keywords because this will be viewed as spam. Keep the content high quality and the keywords strategically placed.

Write your tweets in such a way that they are easy to other people to resend. If you use the maximum number of characters, it does not allow other Twitter users to add a retweet in front of the message. The object of the game is to tweet with keywords and high quality content and design your message to be user friendly for retweets.

: In order to direct Twitter users back to your content, use shortened links. Shorten URL links have significant SEO value since SEO is partially about building high quality links. Twitter can also help your Alexa ratings if you are successful in sending users back to your website.

Although practicing good Twitter SEO Tips will help to set your business up for the future of search engines, keep in mind you must also continue to practice consistent communication with your followers and other members of the Twitter community.

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Keep up to date with the latest and best Twitter tips going around by visiting Twitter Tips Central.
http://www.twittertipscentral.com/