A squeeze page is a landing web page on the Internet that is designed to encourage users to sign up for mailing lists or take advantage of a brands products or services. It is created to follow up other marketing strategies, so it doesn t have exit links directing a user to somewhere else on the Web.

Originally, squeeze pages are text based, offering success stories and other teasers that would get a consumer to arrive at a buying decision. These days, however, it is fast becoming a trend to incorporate videos into squeeze pages to make them more compelling and effective in appealing to the audience s emotions.

Elements of a squeeze page

In essence, the same concepts are still intact. To create a video squeeze page, you need to have the following elements present:

* A compelling headline

* A rundown of what the consumer stands to gain by purchasing the product

* A call to action

The only difference is that a video serves to offer more details to the message that these elements want to convey. To create a video squeeze page, you will need an embeddable video player such as Flowplayer. Simply download the software from its website and you ll find instructions on how you can embed your clips on your squeeze page.

Crafting a headline

Just like traditional text based squeeze pages, you re going to need a catchy headline for your video squeeze page to get your visitor to stick around and hit the play button. You want to arouse the curiosity of the viewer so you need to make your headline stand out. For one, you need to use huge block fonts. Great fonts for writing headlines include Tahoma, Georgia, and Impact.

The video content

The video content s purpose is to include the second element of the traditional squeeze page. It presents the benefits that a user stands to gain by signing up for your mailing list, downloading your e book, or buying your products. The good thing about video clips is that they can make it easier for you to sum up in a few minutes a sales pitch that could take pages to write.

To maintain the consumer s attention, you want to keep the video clip short. Two to five minutes should suffice if you have a lot to say. It s also a good idea to incorporate a human side to the video presentation, taping a real individual talking directly to your audience instead of using voiceovers or slide shows.

Call to action

Of course, a video squeeze page cannot be complete without a call to action or an opt in box. Make sure to place the opt in form directly below the video. You can include a call to action on the video presentation itself and follow it up with actual text right below the clip. You just need to tell the viewer what he should do next. Don t assume that he knows what to do after viewing your video.

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While video marketing may be a relatively new strategy, many companies are already beginning to realize its potential for generating sales conversions. Videos, whether transmitted online or through offline channels, have the ability to drive visitors to websites and turn these users into consumers. As people are more attuned to the use of the Internet as source of information, many are more apt to pay attention to videos than to text based content.

But just like any marketing and advertising strategy, using videos does not guarantee sales conversions unless the tool is used properly. Here are a few tips on how you can increase your conversion rates by up to five times with video marketing.

Distribute your videos to various websites

Content distribution is just as important in video marketing as in any other online promotional strategy. There are many websites where you can upload your company s videos for free. Take advantage of websites such as YouTube and Veoh, and the traffic that they can direct to your website. Make sure to optimize your videos for these sites as well.

Offer your videos both for streaming and download

A good way to reach a wider audience is to make your videos more accessible through various vehicles. You want to provide your video clips in both streaming and downloadable formats. Streaming will cater to users with faster Internet connections while those with lower bandwidth can download the files to view them at a later time. Also, when videos are downloaded, your target market can easily replay them through other devices such as mobile phones and portable media players and the files can be shared to other people who are potentially interested in your brand.

Convey your message clearly

The good thing about videos is that they allow you to create a more personal message to your viewer, appealing to his emotions through sounds and images. When creating your videos, use real people to relay your message instead of mere voice overs.

Don t make your videos a waste of time for your viewers. Create materials of great value. Unique content is also important in your videos. You want the clips to remain in your viewer s memory so you need to make them creative and compelling. As such, it pays to understand your target market s current interests to appeal to their taste.

Include a call to action

If you re distributing videos to other websites, you need to create a compelling call to action to convince visitors to go to your website. Offer incentives like free downloads, your latest product promos or, if you have serialized the video, you can tell them to watch more of the story on your website.

Serialized videos

People are more apt to remember interrupted or incomplete materials better than the complete ones. This is why instead of creating a full length promotional video about your product, it s better to cut it up into small clips, post the first part of the series in video sharing websites, and invite viewers to visit your website to learn more.

In this day and age, incorporating video marketing into your online promotional strategy is a sound move particularly because videos are becoming just as effective, if not even more than text content. Just make sure to adopt the right strategies so your effort will not be for naught.

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